4 reasons for Gaps in the Marketing of Services

We have looked at the main factors which determine why the Marketing of Services differs to the Marketing of Products. When delivering a service you want to ensure satisfactory ‘Service Quality’. Service quality is essentially the difference between a customer’s initial expectations of the service and their overall perception of the actual service experience. Service[…]

How do you know when is the right time to boost your online marketing spend?

So, you’re sticking to your marketing plan and driving for business growth, yet you’re not seeing any results. You’ve tried some online marketing, but you just don’t see any real growth. Does this sound familiar? While digital marketing is generally a cost-effective way to boost your online sales, sometimes it needs a small financial boost[…]